This article was originally published on Forbes.com on Feb 25, 2020
Local retailers and chambers of commerce are continuously racking their brains trying to convince people to shop local rather than Amazon, but gimmicks like Small Business Saturday and Shop the Block only seem to provide a temporary boost.
Data from a survey our company conducted in September 2019 offers some insight into what might draw shoppers away from Amazon and toward local stores: the option for same-day delivery.
Survey (download required) respondents were 1,000 U.S. consumers ages 18-65. Seventy-six percent said they would be more likely to buy from local stores rather than Amazon if they could get same-day delivery, and 54% said they would be willing to pay for the convenience.
Consumers have become accustomed to on-demand delivery of just about everything: meals, clothes, groceries, beer, cannabis, flowers, prescription medication and even cars. Yet, while most local stores have some kind of e-commerce offering, very few offer same-day or even next-day delivery.
What does this mean for local retailers?
Read on to find out in the full article: