Logiscal is a tech-driven logistics provider that has built its reputation on solving the deliveries most operators walk away from. School meal programs with per-school lunch windows, cold-chain requirements, same-day prep, and multiple routes running simultaneously. Whatever the complexity, Logiscal finds a way.
Today, they process over 75,000 deliveries a month for clients who trust them to show up, every time. That is double what they were doing just five months ago.
But getting there was not straightforward. The company needed a way to find new shippers, route complex deliveries at scale, and manage multiple clients without losing visibility across any of it.
Logiscal tackled every one of these challenges with Onfleet, a leading last-mile delivery platform built for complex, high-stakes delivery operations.
The Challenge: Growing a Complex Operation Without the Right Tools
When Marge Loveday joined Logiscal as EVP in August 2023, the operation was already serving a handful of dedicated clients across some of the most demanding delivery programs. The team was good. The reputation was strong. But the tools to grow were not there yet.
No pipeline for new shippers
Before Onfleet, Logiscal had no structured way to find new business. Growth was entirely reactive. Clients came through existing relationships, never through any proactive effort.
When asked how she found new shippers before Onfleet, Marge's answer was simple:
"I really wasn't." — Marge Loveday, EVP, Logiscal
Routing that standard platforms couldn't handle
Standard platforms fall apart above 10 stops. Logiscal runs hundreds of simultaneous stops with strict custom time windows. Their school meal program alone involves multiple routes running in parallel, each school with a different lunch period, cold chain and warm food moving at the same time. No off-the-shelf tool could handle it.
"I was trying to put pieces from different systems and workflows together to make it work. It just never worked." — Marge Loveday, EVP, Logiscal
No single view across clients
Every client ran on a different platform. Every account meant a different workflow, a different screen, a different way of tracking what was on the ground. The dispatch team had no unified view across any of it.
As volume increased, this fragmentation made it increasingly difficult to maintain consistency and proactively manage performance across markets.
Growing the business meant solving all these challenges at the same time. Logiscal needed a platform that could handle hybrid fleet operations, give dispatchers a single view, and connect them to shippers that were already looking for a partner.
The Solution: Partnering with Onfleet to Route, Manage, and Grow
Onfleet is a last-mile delivery platform that helps teams manage complex delivery operations from a single system. Whether running their own drivers, external partners, or both, operators get the routing, visibility, and automation they need to keep every delivery on track.
Marge had used Onfleet before, at a previous company called Nimble. When she joined Logiscal, she brought it with her. No lengthy evaluation. No shortlist of alternatives.
"It was always a great support for us before. No reason to go elsewhere." — Marge Loveday, EVP, Logiscal
The routing capabilities were the first thing she leaned on. Logiscal runs hundreds of simultaneous stops with strict custom time windows. Onfleet let the team set the parameters and build routes around them, instead of forcing stops into a fixed template. The school meal program that once seemed impossible to coordinate became manageable.
"Using Onfleet, we can actually put in the parameters we need and work around those parameters instead of like with the typical all-in-one box platform where multi-drop routing options either do not exist or are very limited." — Marge Loveday, EVP, Logiscal
Beyond routing, Onfleet gave the dispatch team a single view across all client accounts at once. Projected late alerts let them get ahead of issues before drivers fell behind. Clients could see their own order status in real time.
"Being able to see a projected late delivery, you can't find that in every other software. That is a big deal. It lets the dispatch team and the client be proactive by identifying issues before they impact the customer experience." — Marge Loveday, EVP, Logiscal
This level of visibility allowed the team to shift from reactive issue management to proactive operational control.
Onfleet Network: Winning New Shipper Business
The biggest shift for Logiscal came from Onfleet's network of vetted couriers and shippers.
Before Marge joined, the company had no dedicated approach to winning new shipper business. Growth was ad hoc.
Onfleet changed that. Through the network, Logiscal was introduced to Inspired Go, a fast-growing meal prep company already operating on Onfleet. Because both companies ran on the same platform, the handoff required no system changes and no disruption to Inspired Go's existing workflows. Logiscal came in as a connected partner from day one.
The operational benefits were immediate. Inspired Go's team had full visibility into Logiscal's dispatches. Customers received the same branded tracking experience, regardless of which fleet fulfilled the order. There was no gap in visibility and no drop in delivery quality.
"Using the Onfleet network has been a great benefit. They can easily share their data with us, but only the data necessary. They're not stuck to just one fleet or one service, and that's really important for clients in this market." — Marge Loveday, EVP, Logiscal
This alignment reduced onboarding friction and allowed Logiscal to integrate quickly into new client environments.
Within months, Logiscal was preparing to launch a new market with Inspired Go. Additional shipper conversations were already in progress, all sourced through Onfleet's network.
The Results: Double the Volume, a Growing Pipeline, and Full Operational Control
Logiscal crossed 75,000 monthly deliveries in March 2026, double what they were processing just five months earlier when they started using Onfleet. And they got there through the holidays, while onboarding new clients and expanding into new markets.
"The connections and partnerships we've gained through Onfleet have really helped us grow. It's like one partnership led to trust, that led to another, that led to another." — Marge Loveday, EVP, Logiscal
For dispatch, the platform consolidated what had been a fragmented operation into a single view. The team can now spot problems before they become customer calls. For shippers like Inspired Go, the shared visibility means they can get ahead of their own customer communication instead of reacting after the fact.
"It really is a game changer compared to trying to see different versions of platforms for each client. This made a huge difference for us." — Marge Loveday, EVP, Logiscal
This combination of visibility, scalability, and network-driven growth positioned Logiscal to expand without adding unnecessary operational complexity.
Looking Ahead: More Markets, More Shippers, More Capacity
Logiscal is growing. New markets are coming and new shipper conversations are in progress. The capacity to scale is there. The processes are in place.
Every new shipper the sales team is talking to came through Onfleet. And for Logiscal, this is just the start of what that network can unlock.